SHOPPING FOR WALLPAPER, PART II – In Stock Wallpaper

A Major Shift Occurs With “In Stock” Wallpaper
In the late 1970s, wallpaper dealers were offered “in stock” wallpaper, and wallpaper merchandising was fundamentally changed forever. Before wallpaper dealers carried in stock wallpaper, wallpaper dealers were pretty much the same. Each dealer basically carried the same lines, and bought from the same distributors, for the same prices. By stocking selected patterns from the tens of thousands available at any given time, wallpaper dealers were able to differentiate themselves from their competitors, and to give their customers the convenience of immediately taking their purchase home, rather than waiting on the arrival of a shipment.

About this same time, a west coast wholesale distributor opened a chain of “in stock” wallpaper stores as a way of dumping discontinued, unsold patterns from expired collections. This chain was later franchised, and upgraded with current inventory, and seemed to usher in the general market acceptance of the convenience of in stock wallpaper stores. Many small chains, including ours, popped up across the nation. Wallpaper border, and wallpaper murals, were added alongside the in stock sidewalls.

By carrying in stock wallpaper we have been able to noticeably improve our customer service. We are oftentimes able to deliver next day service to nearby destinations by simply getting ground orders shipped the same day. And several times we’ve been able to scavenge our sample bolt for a customer needing just a bit more of a recently sold out pattern.

More Parts To Follow Of A Five Part Blog

In part III through V: the standard bolt size changes to “Euro” and confusion abounds, designer wallpaper & wallpaper brands, and finally, grasscloths compared.

PART II – Euro Rolls And The Mythical “Single Roll”

PART IV – Designer Wallpaper & Wallpaper Brands

PART V – Grasscloth Compared

SHOPPING FOR WALLPAPER, PART I OF V Our Perspective

Our Association With Wallpaper Began Over 40 Years Ago
Discount Wallcovering has been in existence since 1976 when we opened our first Discount Wallcovering store, in Tulsa, OK. However, we actually began selling wallpaper five years earlier, in 1971, when we began importing and selling grasscloth wallpaper through our import shop, Creative Imports. When our Creative Imports landlord, an architect, found out that we sold wallpaper, he stopped by and told us that if we would get some sample books, he’d order his wallpaper through us, so we contacted a distributor in Memphis, TN, and have sold a variety of wallpaper ever since.

We Started Out By Discounting Prices
When we opened Discount Wallcovering (1976), the idea of offering discount wallpaper appealed to us, because we didn’t have a lot of expertise to offer our customers, but we thought that we certainly could offer our customers a lot of value, with discount wallpaper prices. Our wallpaper sample books came with prices preprinted. We discounted the preprinted prices 10%, which discount at the time made us the price competitive wallpaper store in town.

Generally speaking, discounts have increased over the past 40 years – you know, free enterprise and the market place at work. However surprising it may seem, though, we’ve actually found several of our competitor’s today selling wallpaper at above MSRP, online. More about that later.

First Of A Five Part Blog
This is the first of a five part blog. In parts II through V we tell: how a California distributor creates an “in stock” wallpaper national chain and stocking wallpaper dealers proliferate, how the standard bolt size changes to “Euro” and confusion abounds, about designer wallpaper & wallpaper brands, and finally, how grasscloths compare.

PART II – In Stock Wallpaper

PART III – Euro Rolls And The Mythical “Single Roll”

PART IV – Designer Wallpaper & Wallpaper Brands

PART V – Grasscloths Compared

Classic Wallpaper Designs

We have recently added seven designs to our website from the recently released Waverly Classics Volume II collection (our search code WCL). Discount Wallcovering now carries the following designs: Kent Crossing, Peaceful Temple, Clifton Hall, Cozy Up Stripe, Swept Away Paisley, Lotus Lake, and Arbor Imagery. These new designs are produced on York’s technologically advanced SureStrip substrate. The blue tones colorway of Peaceful Temple is shown below.

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LOTS OF BORDERS

York has recently released Border Portfolio II (our search code BPY) and there are several oldies but goodies, several updates, and many totally new designs. All of the borders are produced on prepasted SureStrip. Here are a few examples:

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conifer-bordercomfort-food-borderThe designs shown above are Meander Border, Perception Border, Conifer Border, and Comfort Food Border. In Border Portfolio II, there are over 50 designs in all – check them out using the search code BPY.

 

Grasscloth – a practical decorating solution

Shop For Grasscoth Wallpaper

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Our company has had a long association, and many experiences, with grasscloth. Here are some of the things we’ve learned:

Covers Textured Walls
Our first grasscloth shipment, received back in 1971, was evidence that grasscloth wallpaper was something different. Back then, the Japanese and Koreans packed grasscloth 25 bolts to the case, and those 3 foot long cases were hefty. Hefty has its advantages. Back in Oklahoma, where textured paint was popular with homebuilders, putting wallpaper onto textured walls was a painful process. First, you had to smooth the walls. That involved sanding, or knocking down the texture with a used brick, or first applying a liner paper. That meant time and toil. Voila – grasscloth. One application with this hefty, thick, and naturally textured wallpaper, and the painted texturing disappeared.

Please note that for purposes of covering textured walls, some grasscloths work better than others. The best at covering textured walls would be nubby with coarse grass.

lesson learned: textured walls could be papered with grasscloth

Repair Is Fairly Easy
One of our company’s early ventures was homebuilding. One day, while hurrying into new construction with a load of last minute hardware, the heavy solid core front door was briskly swung open, and since the door stops were not yet in place, the door knob went right into and through the already wallpapered, grassclothed entry wall.

This gaping hole, immediately in the front entry, was an eyesore to be fixed. First the sheetrock was patched. And while with many wallpapers, repairing previously hung wallpaper could be a problem, not so with grasscloth. By removing a horizontal band of grasscloth, a replacement strip was applied, and because of the many horizontal grass strands comprising grasscloth wallpaper, evidence of the splicing, once completed, was hidden from sight.

lesson learned: repairs are fairly easy with grasscloth

Blends In
Another early company venture was an import shop whose display wall shelving was sectioned by vertical posts. To distinguish the different sections, we used different colored grasscloths – green, blue, tan, etc. Rather than clashing, the muted tones of the various grasscloth colors worked well together.

lesson learned: natural grasscloth (even when dyed) is muted in tone, and tends to work well with a variety of colors

Hides Small Holes
Over the years we covered a lot of walls with grasscloth, and then we punctured those walls. We drove nails into them to hang racks, we stock pins into them to display bulletins, and we used picture hooks to hang pictures. When we moved the racks, took down the bulletins, and removed the pictures, the resultant holes were lost in the grasscloth texturing.

lesson learned: grasscloth works well for walls that receive small punctures

Can Be Waterproofed
People loved to put grasscloth in bathrooms, but grasscloth and moisture didn’t mix. Using the internet, we found a site that had tested waterproofing agents for marine applications. One of their best test subjects, and one that was readily available, was 3M’s Scotchgard. We conducted our own test by spraying a strip of grasscloth with Scotchgard,  and afterwards, water ran off our treated wallpaper like water off a duck’s back.

Believing it’s prudent to error on the side of caution, we would suggest three applications of Scotchgard.

lesson learned: protect grasscloth from moisture by using Scotchgard

Grasscloth, the environmentally friendly, easily adaptable, decorating enhancement, is also quite practical.

Shop For Grasscoth Wallpaper

New Ashford Toiles Designs

Among the new Ashford Toiles designs is an assortment of domestic dogs decked out in various articles of clothing, including top hat, sweater, tie, ribbon, collar, and glasses. This canine design is available in three colorways, Dog’s Life Toile Wallpaper.

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Another of the new designs is this eye-catching Papillon design which features a variety of butterflies fluttering through the flowers and leaves of this climbing vine design. This design is available in four colorways, Papillon Toile Wallpaper.

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Also, there is a new Asian design featuring a tranquil Asian scenic with a garden, flowering plants and trees, and a boatman. It is available in five colorways, Asian Scenic Wallpaper.

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These new designs are produced on York’s technologically advanced SureStrip substrate.

Wallpaper Hanging Mistakes (I’ve Made)

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Finished Product. Worth all the work!

You’ve done all the hard work. You’ve thought about color, pattern, and perhaps a theme for your room. You’ve pored over wallpaper books, samples, and color swatches. And, you’ve narrowed it down to one glorious wallpaper pattern. Your order has been placed and it’s arrived! You have decided to stay in the entire day on Saturday just to hang your paper and put your room together. How exciting! Eeeek! I know. I’ve been there a couple times. But, I need to warn you. Your instructions give a few pointers for a reason. I’ve learned the hard way. Here are some tips from the school of hard knocks regarding wallpaper hanging:

Tip #1: Check your wallpaper for defects. I know. I too just want to get right down to business and hang the wallpaper already! But, don’t be like me and hang four strips of The Perfect Wallpaper Pattern to only discover that there are red streaks on your walls.*(So it wasn’t a defect. Read more below to find out what those red streaks really were!) All that time measuring, cutting, lining up, and making final cuts are for naught because you have to pull off each carefully hung strip. And you ask yourself, why didn’t I just check for defects before I hung the stupid things! Please forgive me for using stupid and wallpaper in the same sentence.

If you do find defects, we’ll make sure to replace your paper with defect-free rolls. It isn’t often, but it is a problem that can be encountered when wallpapering. You’ll want to snap a picture of the defect, or send us a small sample of the wallpaper, defect included, so that we can confirm it is a defect. Unfortunately this is necessary because we’ve had those who have tried to get “free” paper via fraud. Sad, but true.

In the last couple of years, this is the first defect we’ve been notified about:

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Small white area of missing pattern.

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What a defect might look like.

*I did have red streaks on my wallpaper, but I was the yahoo who put them there! Yep, I had no idea that the red paint from my wall would transfer so easily to my wallpaper! I have since gone through each room with a white sheet of paper and realized: all my wall paint can be rubbed off to some degree onto the white paper. I realized this after I opened up a new bolt of wallpaper to photograph for the manufacturer as proof of the defect (I get why it is a second thought to hold on to evidence – I wanted to tear up and burn that paper with the red streaks. Do you know how much love and effort went into hanging up those red streaked strips?!?!). I couldn’t find the steaks on the fresh bolt of paper, and I realized something was amiss. I grabbed a sample of the paper and brushed it up against the red wall and voila! Totally my fault. Don’t be like me.

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Not a defect. Paint from my wall easily rubbed onto the wallpaper.

 

 

Wallpaper Made with Glass Beads / Dream Weaver Wallpaper

Product Spotlight: Ronald Redding’s Dream Weaver Wallpaper by York Wallcovering, on our sale page! Woot! Woot!

The first American manufacturer to add recycled glass beads and sand to wallpaper, York hand-crafted its own machine from scratch to achieve these effects. The process itself is a lot like a child’s glitter-and-glue project, but the glamorous result is very grown-up:

Glass Bead Wallpaper by Ronald Redding

Dream Weaver Glass Bead Wallpaper by Ronald Redding, Item DHR048

Glass bead wallpaper is best represented in person. But, since we are an internet business and the computer screen doesn’t always do the best job of displaying wallpaper, allow me give you a few more images. You really need to see this one in person (and yes, we send samples!).

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3 Dimensional Wall Luxury

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Dream Weaver Stripe

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Made with Recycled Glass

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Our Item DHR048

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This particular design, Dream Weaver Stripe, is from a collection by Ronald Redding. Retail price is $280.00 a bolt. Our price for our remaining stock is just $40.00. Our item # DHR048. Get a sample. Get a bolt. Transform a room. And, send us a picture of the finished product!

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Breaking News, Kitchen and Craft Room Wallpaper Steals and Deals

This just in: Discount Wallcovering has added three hot new patterns to their closeout page. All three suitable for your kitchen or craft room, or any room of your choosing. Grab a (refundable) sample and see if it would work in your breakfast nook. But, as is the case with all our closeouts, limited quantities available!

Kitchen Pears Wallpaper

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Kitchen Utensils Silhouettes

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Kitchen Utensils and Ovals Wallpaper

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